MBARARA — The Senior Presidential Advisor on Special Duties, Mr. Odrek Rwabwogo, has called on Ugandans to embrace an export-led growth strategy to strengthen the economy.
Speaking on Monday 3rd August 2026 during a one-day workshop at Kamu Farm Gardens, Nyakisharara in Mbarara, Mr. Rwabwogo who is also Chairman of the Presidential Advisory Committee on Exports and Industrial Development – PACEID, said PACEID is leading government efforts to boost Uganda’s exports and value addition.
He noted that strong exports bring in foreign exchange, support industrialization, create jobs, and strengthen local production for domestic markets.
Citing countries like Serbia, Nigeria, UK, UAE, Russia and DRC, he said international engagements help secure markets for Ugandan products, attract investment, negotiate partnerships, and support exporters entering new markets.
Mr. Rwabwogo said PACEID is currently promoting priority value chains including coffee, dairy, beef, poultry, fruits and vegetables, sugar, grains, fish, cement, tea, bananas, flowers, tourism, and other export-ready manufactured goods. He added that PACEID is pushing “Buy Uganda, Build Uganda” and agro-industrialization to grow these sectors.
The workshop attracted LC5 Chairpersons from Buhweju, Mitooma, Rubirizi, Mbarara, Sheema and Kitagwenda districts, plus Ibanda District Speaker Mr. Muhumuza Godwins Oulanya (Speaker Ibanda and Media Coordinator PACEID) and other dignitaries.
PACEID was established by H.E. President Museveni on 16th March 2022 as a multi-sectoral body under the Office of the President to identify markets for agro-products and remove bottlenecks limiting exports and industrialization. It coordinates government and the private sector to increase export earnings and jobs through four pillars: Markets, Standards and Compliance, Export Infrastructure, and Export Financing.
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