Returning under the theme ‘Tourism and Peace’, the search for Miss Tourism 2024/2025 was launched at Sheraton Hotel, Kampala on Wednesday, March 11. The event was graced by the State Minister for Tourism, Hon. Martin Mugarra Bahinduka who was the guest of honour, the Chief Executive Officer (C.E.O) Miss Tourism Aisha Nagudi, Sarah Kagingo the Vice Chairlady of the Board of Directors at Private Sector Foundation Uganda, the past Tourism queens and the media among other dignitaries.
Miss Tourism will traverse 12 regions of Uganda over the next five months selecting outstanding young women to be ambassadors of their region at a national level.
According to Aisha Nagudi, Miss Tourism chose the 2024 theme ‘Tourism and Peace’ because they felt it befitting to remind all of us of the importance of peace to tourism. This involves every angle including wars, pollution, and natural disasters among other things and when peace and harmony are maintained, things will continue to run smoothly.
Hon Mugarra while making his remarks noted that support keeps growing each year and urged parents to allow their daughters to participate and get experience and get to know things they don’t get in schools.
He further said that this time, they are going to influence regional tourism agencies to support the pageant.
The competition for the national crown starts at the regional level however, there is a twist immediately. Regional winners will be tasked with promoting, marketing, and showcasing regional tourism products through digital marketing about the theme. This will not only achieve our main objective of promoting domestic tourism but also produce well-rounded and knowledgeable tourism ambassadors.
